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Influencer Marketing

Paul Vs Tyson: The “Marketing Masterpiece” That Could Make Jake Millions [Video]

Roy Jones Jr. feels that Jake Paul has “gotten good” with all the training he’s done in preparation for his fight against Mike Tyson this Friday night.

The former world champion Jones Jr. sees the Paul vs. Tyson fight as an excellent “marketing” matchup for Netflix to have a popular social media influencer with 27 million Instagram followers and 20M YouTube subscribers.

Jake vs. Tyson: A Great Marketing Fight

That’s an insane amount of people that Jake can reach to create interest in his celebrity-level boxing matches.

Jake, 27, picks his opponents wisely, and he may have hit the jackpot with his choice of the 58-year-old Mike Tyson, who looked exhausted and far older than his chronological age during Tuesday’s workout ahead of Friday’s eight-rounder at AT&T Stadium in Arlington, Texas.

If things work well, Jake will knock out the legend Tyson and continue with hustling fights. He’s hoping to lure Canelo Alvarezinto fighting him, which would bring …

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