The Asia AI Festival (AIFA) 2025, hosted in Singapore on January 16-17, brought together leaders in digitalization, artificial intelligence (AI), and cybersecurity to empower small and medium enterprises (SMEs). The event, organized by the Association of Small & Medium Enterprises (ASME) in Singapore, provided a platform for dialogue, innovation, and collaboration.
Parrot Social Pte Ltd, a Singapore-based data analytics firm, emerged as a standout participant, offering insights on how SMEs can leverage AI-driven solutions to address complex business challenges. The company’s founder, Hamidah Mustafa, led a “Boosting Sales with AI-Driven Consumer Analytics” session, focusing on how SMEs can use real-time analytics to gain a competitive edge.
Using AI to Overcome SME ChallengesSMEs often face limited resources, lack of expertise in emerging technologies, and difficulty accessing market insights. Parrot Social’s AI-powered tools tackle these challenges by delivering comprehensive data analysis in seconds. With the ability to analyze over 660 billion online sources in multiple languages, the firm provides actionable insights tailored to each …