Paris reimagined: an immersive transformation by Sense Immaterial Reality for the Olympics [Video]

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AR for Retail Platform and Urban Interactions Shaping the FutureS-iR, a Milan-based techno design studio, has expanded its presence by showcasing its work at nine notable locations in Paris. At the same time, Gabriele Corte has been appointed as Chairman of the Board of S-iR.

In the wake of the 2024 Olympic Games, SENSE iMMATERiAL REALiTY (S-iR), a techno design studio in Milan, has transformed the streets of Paris with a series of innovative AR activations. “The HeARt Experience,” developed in partnership with Foot Locker EMEA, places S-iR at the forefront of the AR retail revolution, pushing the boundaries of how physical and digital worlds converge.

Rarely before have twelve AR retail experiences been crafted to reshape nine iconic Parisian locations into interactive digital spaces. Each activation, conceptualized and designed to meet a creative vision of Foot Locker, transformed everyday spaces into extraordinary, interactive environments. With this initiative, S-iR sets a new standard …