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Sustainability Marketing

Parents turn to rideshare services, as schools cut back on bus services [Video]

CHICAGO (AP) — Ismael El-Amin was driving his daughter to school when a chance encounter gave him an idea for a new way to carpool.

On the way across Chicago, El-Amin’s daughter spotted a classmate riding with her own dad as they drove to their selective public school on the city’s North Side. For 40 minutes, they rode along the same congested highway.

“They’re waving to each other in the back. I’m looking at the dad. The dad’s looking at me. And I was like, parents can definitely be a resource to parents,” said El-Amin, who went on to found Piggyback Network, a service parents can use to book rides for their children.

Reliance on school buses has been waning for years as districts struggle to find driversand more students attend schools far outside their neighborhoods. As responsibility for transportation shifts to families, the question of how to replace the traditional yellow bus has become an urgent problem for some, and a spark for …

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