Pepsi and Paramount Global will travel back in time in a big bid to prove the TV commercial still has a future.
Starting Thursday, the soda giant will launch a massive video blitz, set in ancient Roman times, that touts not only some of its flagship beverages, but Paramount’s upcoming “Gladiator II”; the new NFL season; and even Megan Thee Stallion, who stars in the spot along with football greats Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce. The campaign can be seen across various Paramount properties — including CBS Sports’ NFL broadcasts, Comedy Central and VH-1, along with social media feeds associated with the TV networks. Megan Thee Stallion will turn up at MTV’s 2024 Video Music Awards in full gladiator regalia before the airing of two-minute-plus version of the commercial, and Pepsi’s nod to the movie will be woven into the October 9 episode of MTV’s “The Challenge,” …