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Palo Alto Networks CEO talks ‘platformization’ bundling strategy: ‘theres no going back’ [Video]

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Global Marketing Strategies

After Palo Alto Networks reported an earnings beat on Monday, CEO Nikesh Arora told CNBC’s Jim Cramer about his company’s “platformization” strategy, saying it’s important for the cybersecurity outfit’s long-term success.

“It doesn’t matter whose platform you buy, you can’t go back. You can’t go back to point solutions and start stitching them. It’s like, it’s like a one-way street — once you come this way, there’s no going back,” Arora said. “So, our incentive is, when we have the technological advantage, the platform, we’ve got to get ahead of this, we’ve got to move fast, we’ve got to get our customers onboarded with this, which allows us to win the long term game.”

“Platformization” is essentially a bundling of the company’s products and services, and Palo Alto had cutits full-year guidance back in February because of its pivot to this strategy. But after this quarter, Arora said he’s excited about the pace of “platformization,” …

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