Pacsun teams with Pinterest for Better in Baggy fall campaign [Video]

Dive Brief: 

• Pacsun has teamed with Pinterest for a series of experiences that support the launch of its “Better in Baggy” fall campaign focused on denim, according to a press release. 
• The retailer and Pinterest recently hosted a camp-inspired retreat for content creators and influencers in New York’s Hudson Valley. Pacsun store windows nationwide also currently feature QR codes inviting consumers to shop the retailer’s fall Pinterest board. 
• Pacsun also offered a variety of experiences, including a DIY station and claw machine giveaways, to consumers at its SoHo flagship. Together, the efforts could help the retailer grow loyalty amid the crucial back-to-school shopping season. 

Dive Insight: 

Pacsun is marking the debut of its fall “Better in Baggy” campaign with a slew of activations, including a tie-up with Pinterest, that could shore up loyalty among young shoppers. A splashy back-to-school marketing strategy …