, /PRNewswire/ — P180, a new venture focused on growing brand and retailer profitability in the luxury apparel space, announced its investment in global fashion brand Altuzarra. This strategic move follows P180’s recent investment in the multi-brand premium retailer, elysewalker.
Altuzarra, known for its modern yet timeless luxury womenswear, is an ideal partner for P180 due to the brand’s strong market presence, exceptional design, and the leadership of its visionary founder, Joseph Altuzarra. The direct-to-consumer business has grown tremendously over the last five years making it a natural choice for P180’s growing portfolio.
In addition to its financial investment, P180 will support Altuzarra’s digital transformation by onboarding Altuzarra.comonto CaaStle’s propriety platform. This critical step is expected to enhance Altuzarra’s e-commerce capabilities, transforming the digital channel into a guaranteed profit center for the luxury brand, while enabling the Altuzarra team to focus on evolving its creative vision and expanding its …