Out Look: Samsung Flips toward Outdoor [Video]

Colum Harmon, marketing director, PML Group with this week’s Out Look on Out of Home.

Samsung has rolled out a visually appealing campaign for its latest Galaxy Z series phones, the Flip6 and Fold6.

Capturing the essence of modern technology with a clean and minimalist design, the campaign emphasises the product design and folding mechanics with its new ‘Galaxy AI’ software integration.

Strategically targeting frequent travelers and corporate consumers, you’ll see this eye-catching campaign displayed more prominently across airport and rail environment with Aerpods, backlit displays, Transvisions, Galleries and a feature at Connolly Station’s underpass all leading the format lineup. Additionally, the campaign is present on across Mall Digital dPods, Adshel Live Retail, DXScreens, and large roadside 48 sheets, 96 Sheets, Digital Golden Squares, and the Green Screen.

Our Moods on the Move research previously noted targeting consumers during commutes and in public spaces can be more effective due …