James Byrne, marketing manager, PML Group with this week’s Out Look on Out of Home.
Contrary to popular belief Aristotle didn’t say “A Whole is Greater Than the Sum of Its Parts”, but he said something similar. He said, ‘Many things have a plurality of parts and are not merely a complete aggregate but instead some kind of a whole beyond its parts’. The same can be said for OOH, there’s a reason it’s a multi-format medium, our lives are multi-dimensional.
OOH advertising plays a powerful role in today’s media strategies. As a key touchpoint in the consumer journey, OOH, encompassing both classic and digital, amplifies your campaign’s impact, driving stronger brand engagement and visibility.
Attention to OOH continues to Increase
The release of the ROI TGI 2024 r2 data has confirmed that people are spending more time Out of Home while also seeing more OOH. The study confirms that OOH is especially good at …