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Our life with specialty food ingredients Euractiv [Video]

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Global Marketing Strategies

Can you imagine a world without variety in food and grocery? Without specialty food ingredients, countless products would lose their characteristic colours, textures, flavours or nutritional value.

Many foods would expire quicker and various solutions for special dietary regimes like fat-, sugar-, and salt-reduced products, products enriched with vitamins, fibres or proteins, and many lactose- and gluten-free variants as well as milk and meat alternatives would be impossible to produce.

This new video shows how the specialty food ingredients’ industry innovates to allow food manufacturers to produce food and drinks that meet consumers’ demands and societal needs, including for healthier and more sustainable diets.

For more information on specialty food ingredients and their benefits, please visit: https://www.specialtyfoodingredients.eu/ingredients-and-benefits/

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