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Our global strategy for Japanese music has just begun. [Video]

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Global Marketing Strategies

MBW’s World Leaders is a regular series in which we turn the spotlight toward some of the most influential industry figures overseeing key international markets. In this feature, we meet Manubu Tsujino, President of Sony Music Entertainment [1,749 articles]” href=”https://www.musicbusinessworldwide.com/companies/sony/sony-music-group/sony-music-entertainment/”>Sony Music Entertainment Japan.

Manubu Tsujino wanted to be a newscaster but became one of Japan’s most prominent A&R execs instead.

He joined Sony Music Entertainment (Japan) Inc (SMEJ) after graduating from university in Osaka in 1996 and has spent his nearly thirty-year career at the company.

“When I was a student, I hoped to go into journalism, but my mother was a music teacher and music was always a part of my life growing up,” he remembers. “These days, I’m genuinely grateful to be able to work in the music industry.”

After four years in record store sales, three years in promotion for both international and domestic music, and two years in sales promotion, he became an A&R …

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