How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
5 Steps to Creating Successful Ads

Oscar Mayer to start offering plant-based hot dogs, sausages [Video]

Categories
Public Relations Strategic Partnerships and Alliances

Oscar Mayer will soon have meatless iterations of its hot dogs and sausages.

The brand, owned by Kraft Heinz, will start selling plant-based “NotHotDogs” and “NotSausages” at retailers later in the year. 

The meatless products will “offer fans the smoky, savory taste, meaty color, and thick, juicy bite they are craving in plant-based alternatives,” Kraft Heinz said in a Wednesday press release.

They represent the first foray by the Kraft Heinz Not Company, an ongoing joint venture between the food giant and startup TheNotCompany, into the Oscar Mayer brand and plant-based meats, according to the release.

There will be Bratwurst and Italian flavor options for the Oscar Mayer “NotSausages.”

OSCAR MAYER WILL PAY WIENERMOBILE DRIVERS $35K TO TRAVEL ACROSS US IN A GIANT HOT DOG

Kraft Heinz tied the upcoming “NotHotDogs” and “NotSausages” to its efforts to not just take a bite out of the overall plant-based market but also capitalize on a “disappointment” it said existed among consumers in the “taste …

How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos