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Global Marketing Strategies

Oreo is teaming up with Coca-Cola: Heres when the unique products will hit store shelves [Video]

STATEN ISLAND, N.Y. – It’s a pretty common fact that cookies pair best with milk. But two iconic brands are banking on a different kind of taste sensation, pumping out a limited-edition soda/cookie combo that might change how you dunk your dessert.

“Bringing together the playfulness of Oreo and the real magic of Coca-Cola is unexpected, but also feels right, because our brands are alike in so many ways,” said Oana Vlad, global vice president of brand strategy at The Coca-Cola Company. “As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection.”

Called “Besties,” the collaboration includes a captivating design and sleek packaging. The Coca-Cola Oreo Zero Sugar soda will feature flavorful hints inspired by Oreo cookies; the limited-edition Oreo Coca-Cola Sandwich Cookie will boast a distinctive design featuring two signature …

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