Orangetheory Fitness Launches New Brand Campaign Celebrating the Personal and Diverse Motivations Behind Fitness | PR Newswire [Video]

“Every Reason is the Right Reason” Debuts as the First Expression of an Energized Rebrand for the Global Group Fitness Leader

, /PRNewswire/ — Orangetheory Fitness, the global leader in science-backed, technology-tracked group fitness, today announced the launch of its new brand campaign platform, “Every Reason is the Right Reason.” This campaign marks the first public-facing expression of Orangetheory’s renewed brand strategy and refreshed design system, centered on its promise of energizing everyone to live a longer, more vibrant life.

The “Every Reason is the Right Reason” campaign celebrates the diversity and individuality of members across Orangetheory’s 1,500+ studios worldwide and the countless personal motivations that bring them through its doors—and keep them coming back. Whether it’s to prepare for an upcoming event, boost everyday energy, or simply escape the daily grind for an hour of “me-time,” the campaign highlights Orangetheory’s belief that whatever gets someone working out works for us.

“This campaign is about celebrating the diversity …