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Oracle makes its pitch for the enterprise cloud. Should CIOs listen? [Video]

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Global Marketing Strategies

Acquisitions, partnerships, and a focus on AI for Oracle-captive enterprises could make enterprise software vendor a compelling player in multicloud environments and specific verticals.

Credit: Dragos Asaftei / Shutterstock

In a cloud market dominated by three vendors, once cloud-denier Oracle is making a push for enterprise share gains, announcing expanded offerings and customer wins across the globe, including Japan, Mexico, and the Middle East.  

But with Amazon Web Services (31%), Microsoft Azure (24%), and Google Cloud Platform (11%) accounting for two thirds of the worldwide market, according to Synergy Research Group, Oracle Cloud Infrastructure (OCI) remains distantly behind the behemoths, leaving many to question whether Oracle’s cloud gains are enough to make it a contender.

Some industry experts and IT leaders believe that, as Oracle’s cloud push continues to increase, the longtime also-ran may finally be worthy of wider enterprise IT attention.

“Oracle Cloud Infrastructure is now capable of hosting a full range of …

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