Cam Luby: “This is not about promoting products in lieu of brand, it’s about using our strong product propositions to drive growth and brand together with a focus on customer needs and wants at the core.”
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Optus is bringing three new propositions to market, solving a known customer constraint with creative agency Emotive and media agency UM, following the launch of the telcos commitment-free network trial.
The product propositions represent different parts of the business – Prepaid, Postpaid and Home Internet – and appeal to different audience needs. However, the ambition is far bigger than just to drive sales and convert current demand.
As a suite, they represent an Optus brand intent on delivering great value and challenging the status quo with simple product experience.
Cam Luby, head of consumer marketing of Optus, said:“This work is Optus on the front-foot. Following on from our Network Trial launch …