Optimizely launches industry-leading AI agents across the entire marketing workflow | PR Newswire [Video]

Extending its leadership position as the first AI-powered DXP, Optimizely enhances Opal with customizable, brand-aware AI agents to serve any marketing use case

, /PRNewswire/ — Optimizely, the leading digital experience platform (DXP) provider, today unveiled AI agents for key marketing functions—ranging from content generation and campaign creation to project management and experimentation summary—at Opticon San Antonio.

The AI marketing agents are accessed through Opal, the embedded AI assistant across Optimizely One, and can be defined for any marketing scenario. Powered by Google’s Gemini models, a state-of-the-art LLM, and enriched by a variety of sources—such as unique company information, brand guidelines, existing content, and even custom instructions—the agents are able to respond and take action on a wide range of questions and requests, using context from across Optimizely One. Each of these AI agents are seamlessly integrated within existing workflows, enabling marketers to chain together instructions and supercharge both creativity and productivity.

Since its …