oOh!media launches new digital walkway at Melbourne Airport [Video]

oOh!media has launched a first-of-its-kind full-motion immersive digital walkway at Melbourne Airport.

Measuring the same length as an Airbus A350, the floor-to-ceiling installation stretches 66 metres in length and is 2.25 metres high.

The launch advertising partners include Commonwealth Bank, Vodafone and more.

Paul Sigaloff, chief revenue and growth officer at oOh!media, said: “The sheer size of the digital immersive experience at Melbourne Airport, makes this the perfect canvas for brands to create a positive first impression with international visitors and Aussies returning home.

“This is yet another exciting leap forward for oOh!’s Melbourne network, offering brands a unique opportunity to connect with audiences at scale. We’ve already seen a strong demand from brands eager to make an unmissable impact including Commonwealth Bank, Vodafone, and more.”

The launch of the wall is the latest oOh! innovation at Melbourne’s Tullamarine Airport. In November last year oOh! launched the ‘Queen …