oneworld joins the likes of Netflix and McDonalds launching new ‘sonic identity’ [Video]

oneworld has taken to the skies with its newest global marketing campaign, as it continues to soar during its 25th anniversary year.

The campaign, targeted at premium globetrotters travelling for business and leisure, marks the alliance’s first major initiative in five years.

With the aim of expanding its reach to new audiences globally, oneworld’s latest promotion is set to engage over 40 million travellers worldwide up until early December, with new digital out-of-home advertising at a number of key airport locations across the world, including at member airline hubs.

Customers can catch the new campaign at London Heathrow, Los Angeles, and Sydney International Airport, alongside oneworld lounge locations, Amsterdam-Schiphol and Seoul’s Incheon Airport.

As part of this investment, oneworld has also launched a new sonic identity alongside its campaign, becoming the first airline alliance to introduce a sound logo as part of its identity.

The new audio logo is a unique sound designed to identify the one…