Chinese electronic giant, OnePlus, has announced an annual investment of Rs 6,000 crore over the next three years to accelerate innovations in products and services in India. This investment plan was launched under the name of “Project Starlight” as a strategic vision for the brand’s future investment in the country. It is one of the largest investments by a Chinese mobile phone manufacturer in India in recent years.
“The Project Starlight is a demonstration of our dedication to going beyond the surface to tackle the challenges faced by our users in their daily lives. From the intense heat and humidity to heavy usage, high screen on-time, and longer replacement cycles of OnePlus users, we recognize the need for our devices and services to serve our users reliably for years to come. India remains a top priority for us globally, and we continue to strive to earn the trust and affection …