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One of Americas most disliked airlines just wants to be loved [Video]

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Global Marketing Strategies

Spirit Airlines, the ultra-low-cost carrier famous for charging passengers for every perk, is about to offer new fare options that even include – gasp! – snacks.

Following other budget carriers eager to turn around a struggling business, Spirit announced Tuesday that it will sell premium tickets that come with a bigger seat, food and drinks, bags, priority boarding, and WiFi. Other, lower-priced options promise perks including a blocked middle seat or seat selection.

The new fares – called “Go,” “Go Savvy,” “Go Comfy” and “Go Big” – will be available to book starting Aug. 16. Some perks will not be available on flights until Aug. 27.

The changes mark a major departure from Spirit’s “unbundled” approach, which advertised rock-bottom ticket prices but left travelers to pay for extras from picking a seat to a cup of soda to carry-on bags. Spirit still will sell a category of ticket that allows …

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