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Global Marketing Strategies Search Engine Optimization (SEO)

Old School SEO Tactics Hurting Your Site [Video]

Let’s face it. What worked in 2005 doesn’t work anymore.

That includes your VCR, your bubblemint green iPod Mini, and that Motorola Razr V3.

The same is true for your website code and SEO. Today we’re going to review some outdated practices that need to be struck from your website immediately.

1. Ignoring Mobile

Mobile first.

That’s the mantra of the year.

These days, most sites are mobile-first indexing, and for good reason. Research from App Annie suggests that Android users will spend more than a billion hours on their phone in the fourth quarter.

Image Source: App Annie

If this tells you anything, it’s that you should prioritize mobile. Your mobile pages will determine your rankings for both mobile and desktop, so it really does you favors.

You can prioritize mobile-first indexing by improving mobile page speed and load times. You’ll also want to ensure your mobile page versions have full content and structured data markup.

2. Keyword Stuffing

I …

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