Ogilvy shows why young athlete are ‘luckywithAAMI’ adobo Magazine [Video]

MELBOURNE, AUSTRALIA — When young athletes’ aspirations exceed their skill, it creates a unique challenge for Australian households. Showing how insurance company AAMI helps easily put things right, is the focus of a new campaign developed by Ogilvy.

Called “Athletes in the Making,” itis the second execution in the new AAMI brand campaign, which first launched in March. The brand platform reminds Australians across the country that when unique quirks happen here in Australia, it’s “Lucky you’re with AAMI.”

This new execution leverages the context of an upcoming global sporting event that will captivate the nation, and is now live across TV, BVOD, Cinema, Social, Radio Spotify, and OOH.

Ogilvy Australia ECD Hilary Badgersaid, “Kids love pretending to be their favourite sporting heroes. Especially when the world’s biggest sporting event is about to happen. Realistically, though, they don’t have the silky skills of their heroes. But when things when go wrong, …