On Thursday, November 7th, we hosted an exclusive AMA (Ask Me Anything) event and invited three of Reddit’s top executives to share their insights.
The insights they shared about Reddit’s growth, advertising potential, and community engagement are pure gold for any marketer looking to tap into the power of Reddit. And the best part? They didn’t just give us high-level fluff – they dug into the nitty-gritty with real-world examples and actionable strategies.
With close to two decades of experience on Reddit, Brent Csutoras moderated the event and aimed to ask the right questions to get the most value from our panel of experts.
The executive panel included:
– Susan Billingsley, who leads Reddit’s global business brand and audience marketing. Susan is responsible for crafting impactful narratives that resonate with audiences and drive brand loyalty.
– Rob Gaige, who uses insights from Reddit’s conversations and communities to help brands stay ahead of consumer trends, turning real-time discussions into actionable marketing strategies.
– Nisha Modoyan, who oversees Reddit’s core ads platform, leads go-to-market strategies, and has a passion for identifying products and opportunities for Reddit’s business partners.
Here are the key insights they shared during the AMA:
(00:00:00) Introductions
(00:07:29) What have been some of the key elements for Reddit’s growth during 2024?
(00:10:36) Is this just a trend? Is this something that six months from now will go away? Is this something that is here to stay?
(00:13:55) How can they leverage Reddit for organic search in an authentic way?
(00:19:02) What makes Reddit unique as an advertising platform?
(00:22:19) How do you balance using ads and having an organic presence?
(00:28:28) How can brands organically join meaningful conversations?
(00:33:18) What’s one of the best strategies for monitoring Reddit?
(00:37:00) How do you craft content on Reddit that gets the clicks, that gets the votes, that gets the views?
(00:48:27) “Should I be an actual brand with the brand name or should I be somebody who works at the brand? … how do I have that proper setup?”
(00:56:20) “How should brands handle negativity on Reddit?”