O2 & VCCP London showcase EU roaming advantages adobo Magazine [Video]

LONDON, UK — As the only major network provider to offer inclusive EU roaming as standard, O2 has launched a new, fully integrated campaign titled “Only O2/Roaming,” from its agency of record VCCP London.

The second phase of the Only O2 campaign series, “Only O2/Roaming” switches focus from the rewards and experiences available on Priority to O2’s inclusive EU Roaming offering, demonstrating the benefits of being an O2 customer through Bubl and a real-life family enjoying an unforgettable and carefree holiday — without the worry of roaming charges.

Working with the same director and mirroring the visual approach of the previous campaign, the new creative highlights spontaneous and authentic moments from a European road trip and draws on instances where holidaymakers would use their phones without having to think about it.

The 60” AV follows Bubl and the family as they navigate their way around Italy and Greece, checking directions, looking up idyllic …