With one in five Brits (22%) experiencing a fraud attempt every single week, O2 and VCCP’s AI creative agency faith have recently launched a first of its kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. Whilst anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into …