Nvidia says it plays fair in AI chip market [Video]

Nvidia on Tuesday defended its tactics in the hot market for chips to power artificial intelligence in the face of reports the US is probing whether it abused its clout.

“Nvidia wins on merit, as reflected in our benchmark results and value to customers, who can choose whatever solution is best for them,” a spokesperson for the Silicon Valley-based chip maker said in response to an AFP inquiry.

While chip buyers do have options, Nvidia is considered the technology leader when it comes to AI chips even though rivals are working hard to compete.

US antitrust officials are stepping up their look into whether Nvidia made it tough for customers to change to competitors’ GPUs or other chips to power AI, according to a report by Bloomberg and other media.

Legally binding questions have reportedly been sent to Nvidia and other chip companies as part of the US probe.

The …