A senior lecturer at the University of Cape Coast (UCC), Dr. Jonathan Asante Okyere, has advised the New Patriotic Party (NPP) to revamp its campaign strategy by featuring non-partisan and highly respected individuals at the forefront.
This recommendation comes on the heels of the NPP’s announcement to establish a committee to investigate its significant loss in the 2024 elections.
Speaking on Starr Today on Monday, December 23, Dr. Okyere emphasized that the NPP should take a cue from the National Democratic Congress (NDC) by incorporating reputable and widely admired individuals into their campaign.
He cited the 2024 campaign as an example, suggesting that President Akufo-Addo’s involvement was not ideal, given his low approval ratings, as indicated by Global InfoAnalytics data.
Dr. Okyere further stated that both Akufo-Addo and former President Kufuor should take a backseat, allowing the party to rebrand and reorganize.
He expressed surprise at Kufuor’s recent partisan activities, which he believed were influenced by …