Novotel Hyderabad Airport, a property managed by Accor, faced heavy criticism during the recent Diljit Dosanjh Hyderabad concert, where guests reported exorbitant room rates, substandard food quality, and a general lack of service. The property’s performance during this high-demand period was nothing short of a disappointment.
Dynamic pricing or price gouging?
With the surge in demand for rooms due to the Diljit’s Dil-Luminati concert, Novotel Hyderabad Airport adopted an aggressive dynamic pricing strategy, pushing room rates up to 3X their usual price. This steep increase not only targeted concert-goers but also affected other travelers visiting Hyderabad for business, medical appointments, or family emergencies.
The lack of regulation on such pricing practices leaves regular patrons at the mercy of these hotels, with many expressing frustration over being exploited during peak times. India, as of now, offers remedies for such cases under consumer laws.
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