Canon Europe, Nutshell Creative and Join The Dots explore how print has evolved into the measurable performance channel no one saw coming, at The Drum Live.
In a world where emails vanish in seconds, what’s keeping a piece of print in someone’s home for 17 days? That was a question for attendees at The Drum Live, as we challenged marketers to rethink what they know about customer engagement in a digital world.
One of the hottest topics in marketing right now is ‘phygital’ experiences – the fusion of digital and physical channels. It’s the industry’s answer to overcoming screen fatigue, but are marketers missing a trick by overlooking what is, arguably, one of the most modern, traditional mediums out there?
As marketers focus more on creating seamless, customer-centric experiences, print is quietly carving out a unique role in the mix to connect with customers on a deeper, more personal level …
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