NO FAKES Act Introduced to Protect Artists from AI Deepfakes [Video]

A bipartisan group of US Senators has formally introduced the NO FAKES Act, a long overdue bill aiming to protect individuals’ voices and visual likenesses from being exploited by AI companies.

Senators Chris Coons (D-DE), Marsha Blackburn (R-TN), Amy Klobuchar (D-MN), and Thom Tillis (R-NC) introduced the Nurture Originals, Foster Art, and Keep Entertainment Safe Act on Wednesday (July 31st) after first releasing a discussion draft this past October.

According to a press release, the NO FAKES Act would “hold individuals or companies liable for damages for producing, hosting, or sharing a digital replica of an individual performing in an audiovisual work, image, or sound recording that the individual never actually appeared in or otherwise approved.”

“Americans from all walks of life are increasingly seeing AI being used to create deepfakes in ads, images, music, and videos without their consent,” said Senator Klobuchar in a statement. “We need our laws to be as sophisticated as this quickly advancing …