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Nissan already plotting architecture for a modern Silvia [Video]

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Global Marketing Strategies

It was only in July that Ivan Espinosa, Nissan’s head of global product strategy, said he was looking to build the business case for a modern Silvia being launched as a third sports car to join the Z and GT-R.

Now he’s revealed to Australian media, including Drive, that Nissan is already plotting an architecture for the car, which he said would have to be electrified, though whether he meant a hybrid or electric wasn’t confirmed.

“We’ve been doing some very early upstream exercises of what the architecture could look like,” he said. “You need to find something that can work globally in order to have enough scale.”

Espinosa said making the car electrified will require significant investment, and that this is what is proving difficult at the moment. One possibility would be increasing economies of scale by sharing the car’s technology with other members of the Renault Nissan Mitsubishi Alliance, he said.

Despite his positive tone, …

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