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Nikon acquires RED – Newsshooter [Video]

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Public Relations

Nikon has acquired RED which I don’t think anyone saw coming. I always thought that RED might eventually be sold to another company, but being purchased by Nikon comes as a big shock.

As my friend who owns a KOMODO-X just said, “Do I now own a Nikomodo?”

Here is the full press release from Nikon

Nikon Corporation hereby announces its entry into an agreement to acquire 100% of the outstanding membership interests of RED.com, LLC (RED) whereby RED will become a wholly-owned subsidiary of Nikon, pursuant to a Membership Interest Purchase Agreement with Mr. James Jannard, its founder, and Mr. Jarred Land, its current President, subject to the satisfaction of certain closing conditions thereunder.

Since its establishment in 2005, RED has been at the forefront of digital cinema cameras, introducing industry-defining products such as the original RED ONE 4K to the cutting-edge V-RAPTOR [X] with its proprietary RAW compression technology. RED’s contributions to the film industry have …

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