With C-suite leaders from iconic brands keynoting sessions, leading workshops and attending networking events, Brandweek is the place to be for marketing innovation and problem-solving. Register to attend September 23–26 in Phoenix, Arizona.
“Am I a bad person? Tell me, am I?” actor Willem Dafoe asks in the voiceover for Nike‘s latest ad, as clips of elite athletes including basketball forward LeBron James, runner Sha’Carri Richardson, Italian fencer Bebe Vio and tennis icon Serena Williams flicker across the screen.
“I have no empathy. I don’t respect you. I’m never satisfied. I have an obsession with power,” the narrator continues. “I’m irrational. I have zero remorse. I have no sense of compassion. I’m delusional. I’m maniacal. I think I’m better than everyone else. I want to take what’s yours and never give it back. What’s mine is mine and what’s yours is mine.”
Beyond the parameters of an arena, stadium or court, the answer to Dafoe’s question would be …