Nike Golf names Jordan Brand exec new president | Golf News and Tour Information [Video]

Ashford is currently vice president, general manager of Jordan Brand for North America and is a 21-year Nike veteran. Daric has held senior management positions across retail and sales within the Nike brand. Jordan Brand is a subsidiary of Nike dealing primarily in basketball shoes and athletic apparel. PGA Tour player Keegan Bradley has famously been testing and helping design a Jordan Brand golf shoe, in consultation with the company’s namesake and founder, one-time basketball player and full-time current golfer Michael Jordan.

There were no details about Ashford’s golf expertise, although those familiar with him call him an avid player. One example: He was listed as a participant in the 2014 Michael Jordan Celebrity Invitational Pro-Am.

“Daric’s leadership has helped to deliver strong revenue growth and expand the Jordan Brand. His proven track record, along with his experience in global categories, makes him ideally suited to leading the golf business,” …