Nike Announces New Partnership With LEGO Group [Video]

With Nike having taken all kinds of fiscal losses in 2024, the Swoosh brand is planning on making 2025 a helluva year with their massive amounts of retro grails set to return all throughout the year. To ensure even more success, Nike is collaborating with a toy company to break into a whole new market no sneaker brand has touched, as of yet.

Nike officially announced they’ve entered into a new partnership with the LEGO Group (yes, LEGO) for help “creating new and exciting opportunities for kids and families worldwide” and hopefully release some LEGO bricks that turn into some of our favorite Nike sneakers (not the Panda Dunks though, respectufully).

In a press release for the surprising collab Nike explained why they’ve decided to go with LEGO Group for their latest venture and we’re not mad at it one bit.

“At the LEGO Group, we believe in the power of play to …