The self-proclaimed Queen of Rap, Nicki Minaj, will be live streaming on TikTok as part of the social media platform’s Black Friday and Cyber Monday promotions.
The rap star is just one name on the list of celebrities and brands scheduled to do livestreams on TikTok for the holiday season, fueling the app’s goal to expand its shopping initiative designed to boost holiday sales and drive consumer engagement on the platform. It’s calling this seasonal campaign “Brand Palooza,” where shoppers can expect a new way to experience Black Friday with entertainment and exclusive deals.
TikTok’s move into the live shopping space comes as online shopping continues to surge in popularity, particularly among younger consumers who are drawn to the platform’s dynamic and engaging content.
In a press release, TikTok said: “The holiday season is a great time for people to find new products and brands they love, making shopping on TikTok and unforgettable experience.”
Nicki Minaj’s …