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Niantic UnleashesMonster Hunter NowLive-ActionHunt Anywhere Advertising Campaign Marketing Communication News [Video]

National Marketing Blitz in Collaboration with Barrett Hofherr Marks First Major U.S. Campaign for Niantic’s Groundbreaking Real World Mobile Game

The real-world AR company Niantic, in collaboration with creative advertising agency Barrett Hofherr, have launched the national “Hunt Anywhere” advertising campaign for mobile game Monster Hunter Now. The new 60-second live-action “Hunt Anywhere” spot underscores the fundamental joy of exploring the real world together using Niantic’s proprietary AR technology that turns a map of the world into a playground. Available now on mobile devices worldwide, Monster Hunter Now is faithfully based on Capcom’s popular Monster Hunter franchise and lets players venture out into their own neighborhoods to discover and hunt mythical monsters.

“After our initial success in Japan, our first major push for Monster Hunter Now in the United States is an exciting opportunity to remind gamers of all types how fun it is to get outside and explore the world together,” said Archit Bhargava, Senior Director of Product …

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