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NHL in Utah is sign of sports teams downsizing to smaller markets [Video]

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Event Marketing and Sponsorships

Sometimes, smaller is better.

For decades, major sports leagues have tried to place teams in the country’s largest markets in the hopes of selling more tickets and sponsorships as well as satisfying broadcasters who want to reach the largest number of viewers possible.

But in recent years, leagues have embraced the charms of smaller markets. Teams have moved to cities like Oklahoma City, Las Vegas and Winnipeg, Manitoba, in search of financial incentives, newer arenas and stadiums, and more devoted fans.

In early April, the NHL approved the $1.2 billion sale of the Arizona Coyotes to tech billionaire Ryan Smith and his wife, Ashley. The team, which will be renamed, will begin play next season in the Delta Center in Salt Lake City, home of one of the Smiths’ other teams, the Utah Jazz of the NBA.

On its face, the move could be seen as a step down. Salt Lake City’s metropolitan area …

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