ORLANDO, Fl – The availability of NFL games on streaming platforms has surged by 50% annually for the past three years – and this coming season, over half of all NFL games will be available to stream. But while this brings together the best of TV and digital, it also presents a new challenge for marketers.
“How do they take what has historically been a linear-only medium and adapt it for this new digital age?,” Dan Mouradian, SVP of Global Client Solutions at Innovid, asked in this video interview with Beet.TV.
He thinks the opportunity lies in applying digital best practices to the largest screen in the home. “Those include things like dynamic ads, being able to personalize the experience based on location or weather or time of day, or even the score in the game can be used as signal to create a more personalized experience,” Mouradian said.
Innovid …