New York City, get ready to greet a new face during your commutes because Hanni of K-pop girl group NewJeans is the star of UGG’s new SoHo billboard unveiled today, September 6. And to celebrate the occasion and the debut of the UGG New Heights Campaign, the brand is hosting a pop-up activation this weekend.
Hanni’s billboard can be found between 337 and 339 West Broadway, New York City. UGG and NewJeans fans, better known as Bunnies, can visit and stop by the pop-up event from 12 p.m. to 4 p.m. on Sept. 7. There, they can enjoy themed drinks and get custom phone charms and exclusive posters to take home. Make sure to look out for the UGG booth with a selection of blue and white flowers and a big blowup of the campaign imagery featuring Hanni.