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New York City’s congestion pricing toll debuts [Video]

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Global Marketing Strategies

New York’s new toll for drivers entering the center of Manhattan debuted Sunday, meaning many people will pay $9 to access the busiest part of the Big Apple during peak hours.The toll, known as congestion pricing, is meant to reduce traffic gridlock in the densely packed city while also raising money to help fix its ailing public transit infrastructure.Drivers of most passenger cars will pay $9 to enter Manhattan south of Central Park on weekdays between 5 a.m. and 9 p.m. and on weekends between 9 a.m. and 9 p.m. During off hours, the toll will be $2.25 for most vehicles.After years of studies, delays and a last-ditch bid by New Jersey to halt the toll, the program launched without major hiccups early Sunday. But transit officials cautioned the first-in-the-nation scheme could require adjustments — and likely would not get its first true test until the workweek.“This is a toll …

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