The New York Festivals Advertising Awards just opened its doors for the 2025 competition, and they’re not here to play nice.
They’ve dropped a savage new campaign titled “No BS Allowed” a direct challenge to the advertising industry to quit the self-congratulatory nonsense and focus on making work that actually matters.
The jury are coming for everything the industry holds dear: fake metrics, manufactured hype, and the endless sea of pointless “positive sentiment.”
Their bold message? Agency “BS” might make for a flashy case study, but out in the real world, it’s about as useful as fertiliser.
Agency Grey New York cooked up a mockumentary-style film called “100% Bull**”*, where actual farmers are handed bags of manure plastered with classic ad-world jargon like “Made-Up Tweets,” “Inflated Impressions,” and “Lots and Lots of Positive Sentiment.”
The farmers, blissfully clueless about marketing buzzwords, dissect the absurd labels with deadpan honesty while considering …