MANILA, PHILIPPINES — Yakult has just launched its 2024 ad campaign that aims to reestablish the iconic brand as the country’s superior probiotic drink amidst the increasing number of new ready-to-drink probiotic brands competing in the market.
Yakult has been well-loved by generations of Filipinos ever since the brand was introduced in 1978. Leveraging on this powerful legacy and the proven properties of Yakult to strengthen its position as the top-of-mind brand among Filipinos who want a healthy drink that will help protect their digestive system.
The ad campaign has for its hero material a 30-seconder TV commercial and digital video done in tandem with Catalytx Advertising Inc, which is the brand’s long-time advertising partner. The material shows a mother-and-son tandem enjoying the drink knowing that it will help them have good gut health. The mom and kid interaction is then followed by a creative depiction of how Yakult protects one’s intestinal health.
For this campaign, …