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New World Aeternum, still an MMORPG but now on console, has officially launched [Video]

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Global Marketing Strategies

This it it folks: The Europe and Oceania New World servers opened up in the wee hours of this morning, and now at 9 a.m. EDT, just as this post is going live, the North and South American servers are joining them for the full launch of Aeternum.

It’s been a long road to get here over the course of 2024. This past summer, the content and comms drought for PC players finally coalesced into an announcement for a console launch and a marketing rework that claimed this MMORPG, with its obviously massively multiplayer RPG content, should instead be called an ARPG. In response, content-starved and annoyed PC players just kept on leaving, sinking to a record low peak of just 3285 average players this summer.

That makes Aeternum a chance for a do-over and a fresh start for the game, which has come a long way since its original launchin 2021. It’s also a chance for Amazon to …

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