A symbiotic relationship where data informs creativity and creativity shapes how we use data is what agencies need right now, says the new leader, who is four weeks into her CEO role
Arriving six months after Marco Scognamiglio hung up his precision marketing boots, Jeannine Falcone’s appointment as Rapp Worldwide CEO marks a pivotal moment for the agency, which has long been recognized for its effective blend of creativity and data-driven expertise. With a legacy built on both precision marketing and a deep understanding of consumer behavior, Rapp is now at a crossroads where the demands of both technology and creativity are growing at an unprecedented pace.
Falcone’s leadership is set to navigate these challenges, ensuring that neither creativity nor the analytical backbone of the agency’s services overshadows the other.
“The pendulum always seems to swing between wanting to be purely creative or heavily data-driven,” Falcone tells The Drum four weeks …