New privacy laws allow consumers to reduce website tracking [Video]

DENVER (KDVR) — Colorado laws are making it more difficult for businesses to buy and sell their customers’ personal information.

The Colorado Public Interest Research Group — CoPIRG for short — told FOX31 that as part of the Colorado Privacy Act, a new tool available for download on July 1 will enable people to opt out of companies collecting their information online.

“Most of us don’t realize how much is being collected and how much is being disseminated to other places and other businesses,” CoPIRG Executive Director Danny Katz told FOX31.

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Many internet users experience pop-up prompts that require them to opt in or out of the use of “cookies,” which are forms of software that collect information about those visiting the website.

“You’re constantly having to go to every line item and say no, no, no. And frankly, sometimes you’re having a hard time even making that opt-out system work,” Katz said.

After visiting websites, many see …