The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
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New OpenAI search engine could compete with Google [Video]

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Public Relations

OpenAI could soon take on Google as it prepares to roll out a search engine powered by artificial intelligence. SearchGPT is the latest effort from the tech company.

It promises to merge AI and real-time information while relying on what are described as clear and relevant sources, a major criticism from when Google rolled out AI features months ago but quickly backpedaled after it was found to provide false info.

OpenAI said the search will help users connect with publishers by prominently citing and linking to them in searches. In a press release by OpenAI, the company claims to have the backing of several major publishers, including The Atlantic.

“AI search is going to become one of the key ways that people navigate the internet, and it’s crucial, in these early days, that the technology is built in a way that values, respects, and protects journalism and publishers. We look …

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