A new private health insurer, Level Health, claims it will save a family of four €500 a year compared to Laya, VHI or Irish Life on their cover.
Level Health – a joint venture with Aviva – will offer four plans, and believes by simplifying the structure it will be more cost-efficient.
It will also provide customer support and telephone advice including WhatsApp messaging.
“A recent Health Insurance Authority (HIA) report found that due to the bewildering range of health plans, customers have an overwhelming task trying to choose a plan.
“Level Health are passionate about simplifying the market and have made it their mission to remove unnecessary complexity and confusion,” it says.
Its entry to the market brings the number of health insurers here to four, including VHI, Laya and Irish Life.
Aviva previously offered health insurance but sold its business to Irish Life in 2016.
The entry of a new competitor in …